Founded by sisters Danielle and Jodie Snyder in 2008, DANNIJO jewelry is handmade in New York and offers an eclectic range of designs that juxtapose mixed metals, neon fabrics, crystals, quartz, and pearls. Danielle and Jodie opened their first boutique while still in high school in Jacksonville, Florida. Over the years, they achieved critical acclaim and in 2009 the duo was nominated for a Fashion Group International Rising Star Award in the Fine Jewelry category. In October of that year, both sisters were also listed in Inc. Magazine's 30 under 30: America's Coolest Entrepreneurs. DANNIJO has amassed an extensive celebrity following that includes Natalie Portman, Blake Lively, Beyoncé Knowles, and Rihanna.