FALLON

FALLON

FALLON

Following the success of her first collection—FENTON—designer Dana Lorenz created FALLON, an edgy, mainstream line made for easy layering and mixing. Lorenz studied as a poet and painter, and holds degrees from the University of Iowa and the School of the Art Institute of Chicago. Lorenz has collaborated with Proenza Schouler and Thakoon for the runway and has created capsule collections for retailers such as Opening Ceremony and J. Crew. She has been recognized by Italian Vogue as one of their “New Talents” featured in the magazine and at Milan Fashion Week. In 2010, Lorenz was a nominee for CFDA Swarovski Accessory Designer of the Year and in 2011, Lorenz was a Council of Fashion Designers of America (CFDA)/Vogue Fashion Fund Finalist. FALLON is an editor favorite and is consistently featured in top publications worldwide.

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