Following the success of her first collection, FENTON, designer Dana Lorenz created FALLON, an edgy, mainstream line made for easy layering and mixing. FALLON’s interesting and unique silhouettes utilize crystal, pearls, and spikes to create the perfect balance between tough and chic. A rising star, Lorenz was recognized by Italian Vogue as one of their “New Talents” featured in the magazine and at Milan Fashion Week. She was also nominated for the 2010 CFDA Swarovski Accessory Designer of the Year award and was a 2011 CFDA/Vogue Fashion Fund finalist. Lorenz has gone on to collaborate with Proenza Schouler and Thakoon and has created capsule collections for retailers such as Opening Ceremony and J. Crew.