Frieda & Nellie began in 2009 when creators Stacy Herzog and Sarah Reid discovered an array of colorful woven friendship bracelets while traveling in Ecuador. Returning to their home in New York City, they combined the bracelets with vintage pieces from their grandmothers’ collections and aptly named their line of reworked accessories after their grandmothers, Frieda and Nellie. Named a promising up-and-coming design team by Women’s Wear Daily in 2010, they have since been featured in Elle, Cosmopolitan, Marie Claire, O, and on the arms of many celebrities including Christina Aguilera, Mandy Moore, and Whitney Port. Sold in retail locations in New York, Palm Beach, Los Angeles, Toyko, and Paris, Frieda & Nellie have also designed a limited edition collection for J. Crew.