Born in Yugoslavia, Gorjana Reidel’s family moved to the United States while she was in high school. Reidel was discovered by Ford Model & Talent and was exposed to the high-fashion world of catwalks and photo shoots. Wanting to create something of her own, she formed the contemporary jewelry collection Gorjana with her husband in 2004. Based in Laguna Beach, Gorjana has built a loyal celebrity following including Sienna Miller, Reese Witherspoon, and Cindy Crawford. Gorjana is committed to charity and has donated proceeds and support to the Japan relief effort, Haiti relief, and Team Hunger.